The CMO Podcast
Description
This week, Jim welcomes a guest who gave him some very good advice. When Reagan Greene met Jim at the Kellogg Marketing Leadership Summit last May, she told him, “You need more healthcare leaders on the podcast.” So, naturally, he invited her on.Reagan is Vice President of Marketing and Experience at Blue Cross of Idaho, the state’s largest health insurer and an independent member of the Blue Cross Blue Shield Association. She leads marketing, communications and customer experience, along with statewide community partnerships and engagement.Reagan has spent nearly 25 years in healthcare, but her path to marketing began somewhere very different. She studied anthropology and sociology, lived in the Amazon rainforest, studied abroad in Europe and became fascinated by observing people and understanding why they make the decisions they do. It was while earning her MBA alongside P&G brand managers that she realized those same instincts could become a career in marketing.Reagan and Jim explore why curiosity remains one of her most important leadership tools, how the role of marketing is moving closer to business strategy and growth, and why trust can be a powerful strategic asset in healthcare. Reagan also shares how Blue Cross of Idaho is approaching AI without losing the human experience, why local community relationships can create a real competitive advantage, and how her lifelong passion for sports has shaped the way she thinks about brand partnerships and community impact.This is a conversation about curiosity, trust, community and finding work that brings together the things you care about most.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at [email protected]—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.