The right thing before the thing right — product engineering with Wayne Allan

Kent talks with **Wayne Allan** (engineer, PM, and consultant) about **product engineering** in practice: why "building the thing right" only matters after you're building the **right thing**, how to shorten feedback loops without six-month research theater, and why falling in love with the **problem** beats falling in love with your **solution**. They cover scrappy validation, talking to sales and support, the **Kano model**, *Crossing the Chasm*, and what changes when shipping gets faster than learning.